Why mental health experts are urging Mumbai Police to remove viral video of Mumbai woman attempting to jump off Atal Setu bridge

In a harrowing incident, a woman attempted to jump off Mumbai’s Atal Setu, but was saved just in time by a vigilant car driver and quick-thinking police officers. 

The rescue of the 56-year-old was captured on video, which has since gone viral after being shared by the police. While many celebrated the heroic actions preventing a tragedy, some raised alarms about the potential dangers of widely sharing such content.

A psychiatrist expressed concerns on X, urging authorities to remove the video. He wrote, “Please remove the video @CPMumbaiPolice  I am a psychiatrist and work in the field of suicide prevention. This video violates all international guidelines for media reporting of suicides. It can lead to ‘copycat’ suicides and make the bridge a hotspot for suicide attempts.”

Please remove the video @CPMumbaiPolice I am a psychiatrist & work in field of suicide prevention. This video violates all international guidelines for media reporting of suicides.
It can lead to “copycat” suicides and make the bridge a hotspot for suicide attempts. pic.twitter.com/AiJFpIlO4N

— Soumitra 🌻 সৌমিত্র சௌமித்ரா سومترہ (@netshrink) August 17, 2024

But, do experts agree with this?

Dr Arun Kumar, senior consultant psychiatrist at Cadabams Hospitals, says, “Witnessing someone’s pain and suffering can trigger feelings of sadness, anxiety, fear, and even hopelessness in viewers, especially those struggling with their mental health challenges.”

He adds that repeated exposure to such content can desensitise viewers to the seriousness of suicide and even lead to the normalisation of self-harm. “For individuals already experiencing suicidal thoughts, these videos can provide a sense of validation or even inspiration, increasing their risk of attempting suicide,” he states. 

Dr Kumar cites research that has shown a link between media portrayals of suicide and an increase in suicide rates, known as the ‘Werther effect’ or ‘copycat suicide.’ This, he stresses, is particularly concerning for vulnerable individuals who may be more susceptible to suggestion or imitation.

Concurring, Neha Parashar, senior psychologist at Mindtalk, says, “Striking a balance between raising awareness and minimising potential harm is crucial. We can create a supportive and empowering environment for those struggling with suicidal thoughts and promote a culture of prevention and compassion.”

When reporting or sharing videos related to suicide prevention incidents, adhering to ethical guidelines is paramount. (Source: Freepik)

Can publicising suicide attempts at specific locations potentially turn them into suicide hotspots?

Publicising suicide attempts at specific locations can, unfortunately, create suicide hotspots, Dr Kumar tells indianexpress.com. “This phenomenon occurs when a location gains notoriety for suicide attempts, potentially drawing vulnerable individuals to the same spot.”

Bridges, cliffs, or other easily accessible and highly visible locations may become more appealing to those contemplating suicide due to the publicity they receive. The repeated association of a specific location with suicide can create a sense of social proof, normalising the act and potentially lowering inhibitions for those considering it.

Ethical guidelines for media outlets and authorities

Parashar says that media outlets and authorities “play a crucial role in shaping public perception and influencing behaviour.” 

When reporting or sharing videos related to suicide prevention incidents, adhering to ethical guidelines is paramount. The primary goal should be to minimise harm and prevent copycat behaviour. This involves avoiding graphic details, sensationalism, and romanticisation of suicide.

Parashar advises, “Shift the focus towards prevention and support resources. Provide information about helplines, crisis centres, and other mental health services. Use sensitive language and avoid phrases that stigmatise or trivialise suicide.”

Refrain from speculating on the reasons behind the suicide attempt. Respect the privacy of the individual and their family. Consult mental health professionals and suicide prevention organisations to ensure accurate and responsible reporting.

Disclaimer: The copyright of this article belongs to the original author. Reposting this article is solely for the purpose of information dissemination and does not constitute any investment advice. If there is any infringement, please contact us immediately. We will make corrections or deletions as necessary. Thank you.