As Ashneer Grover faces social media heat after forcing comedian to take down roast video, learn about its psychological impact

Ashneer Grover, former managing director of BharatPe, who shot to fame after appearing in the first season of Shark Tank India, recently found himself in the spotlight for an unusual reason. Grover, whose blunt attitude has sparked debate numerous times, has insisted that his segment be removed from a YouTube comedy roast show, which he had agreed to be a part of.

The controversy began when comedian Aashish Solanki, host of “Pretty Good Roast,” disclosed that Grover asked for his part to be edited out after finding the jokes aimed at him hard to handle.

Roasting has become a popular aspect of the comedy scene in India, where comedians often take jabs at one another by highlighting uncomfortable or often offensive details.

But what makes these performances so popular and enjoyable for the masses?

Neha Cadabam, senior psychologist and executive director at Cadabams Hospitals, says, “Roasts are a unique way for people to bond. When we watch someone getting roasted, it creates a sense of camaraderie among us as we share the humour.” Additionally, she says, philosophers like Thomas Hobbes believed that we enjoy roasts because they make us feel superior. We laugh at the perceived flaws or misfortunes of others, which gives us a sense of relief that we’re not the ones being mocked.

Roasts also provide an outlet for both the audience and the participants to let off steam. The humour often touches on sensitive or taboo subjects, which can be both challenging and liberating.

 

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How does the context of a roast affect the audience’s perception and enjoyment of the humour?

Cadabam explains, “A big part of why we enjoy roasts is the understanding that the participants have consented to the mockery. This agreement sets up a safe environment where humour can thrive, with clear boundaries and expectations. It makes the jokes feel more playful and less harmful.”

Fairness plays a crucial role in our enjoyment. If we believe the jokes are good-natured and the person being roasted is in on the fun, she says, we’re more likely to laugh along. This ties into the benign violation theory, which suggests we find humour in situations that are simultaneously perceived as wrong but harmless.

Potential psychological effects on the individual being roasted

For some, being roasted can be a testament to their resilience and self-esteem, informs Cadabam. Successfully enduring a roast shows confidence and an ability to laugh at oneself, which can boost self-image and strengthen social bonds.

While some find the experience empowering, others might feel humiliated or distressed, especially if the jokes hit on sensitive personal issues. “Roasts often push the boundaries of humour and personal offense. When these boundaries are crossed, it can lead to feelings of vulnerability, embarrassment, or anger, much like experiencing microaggressions where repeated subtle insults can affect mental health.”

Adverse reactions to being roasted

Several factors can contribute to adverse reactions, Cadabam asserts, including low self-esteem, past experiences of bullying or trauma, and high sensitivity to criticism. “Negative reactions to being roasted can significantly impact self-image and mental health, reinforcing negative self-perceptions and leading to anxiety, depression, or social withdrawal.”

To handle adverse reactions, it’s important for an individual to develop self-awareness and resilience. Tools like cognitive behavioural techniques can help reframe negative thoughts and build emotional strength. It is also of paramount importance to have support from friends, family, or mental health professionals who can provide valuable perspective and validation.

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